Simplifying EI - ASSET Through Animation
Educational Initiatives (EI) is a leading educational organization focused on enhancing
learning outcomes using data-driven insights. EI develops advanced tools and assessments to
aid educators in improving student performance across various learning parameters. Their
flagship product, EI - ASSET, is designed to assess and address individual student needs
through detailed, adaptive assessments.
Challenge
EI - ASSET, with its complex array of features including daily questions (AQAD) and formative assessments, needed to be made understandable for non-expert audiences such as parents and educational stakeholders. The tool’s comprehensive nature made it challenging to communicate its benefits and operational nuances clearly.
Approach
Team Because undertook the task of demystifying EI - ASSET by employing relatable and engaging animation. The approach focused on humanizing the technical content to showcase how the tool’s features work in a real classroom setting. The animation aimed to break down each component of the assessment—AQAD and the formative assessments—into easily digestible parts, emphasizing the practical benefits and impact on teaching and learning.
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