Building a Digital Facade: Showcasing ASL's Architectural Excellence through a Redesigned Website
ASL is a façade engineering firm connecting the construction industry with leading façade building products, specializing in exterior envelopes and delivering innovative, sustainable solutions with a commitment to well-being and shared responsibility.
Challenge
Architectural Systems needed a website that would not only showcase their extensive portfolio of projects but also reflect the company's core values and expertise. The challenge was to gather and effectively present detailed information for each project, highlighting their unique features and solutions while ensuring the website was easy to navigate.
Approach
To meet this challenge, we first undertook a thorough data collection effort for all projects to ensure comprehensive and informative content. The team designed the website to emphasize the unique aspects of each project, aligning the site structure with the client’s expertise and core values. Simplifying navigation to enhance user experience was a primary focus throughout the design process.
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